Graphic Design: The New Basics

"Graphic Design: The New Basics" is a foundational text that redefines the principles of graphic design for the contemporary era. Authored by Ellen Lupton and Jennifer Cole Phillips, this insightful book explores the essential elements of design, including typography, color, composition, and imagery. With a focus on practical applications and visual communication, the authors provide clear explanations and engaging examples that help readers understand the core concepts of design thinking. Suitable for both beginners and seasoned designers, this book encourages creativity and innovation, making it an indispensable resource for anyone looking to enhance their graphic design skills in today's dynamic visual landscape.

Graphic Design

Design Principles

Ellen Lupton

Visual Communication

Typography

Composition

Color Theory

Creative Skills

Art Education

Modern Design